Channel Decision Audit · For remodelers and design-build firms
Find out which marketing channels actually sign jobs.
A fixed-price audit that traces every lead to a signed contract, then tells you which channels to keep, cut, or fund.
From a recent audit · one firm, Jan 2024 – Apr 2026
marketing cost per signed job
One Texas design-build firm's records. Results vary by firm and market. That's why the audit uses yours. Full case study
The problem
You know what a lead costs. Do you know what a signed job costs?
Contractors pay for Google ads, Facebook, Houzz, Angi and agencies. Most can't tell which of those actually produces signed work, so they keep paying for channels that don't.
Cheap leads can be the most expensive
A channel that sends lots of low-cost leads looks great on a cost-per-lead report. If almost none of them sign, it's quietly the priciest line in your budget.
Small numbers fool people
When a channel brings in a handful of jobs a year, a lucky month or a slow one can swing the picture. You need to know if a gap is real before you act on it.
Nobody is checking
Firms your size rarely have an analyst. Vendors report their own results, and they're not neutral. The question sits unanswered until renewal day.
What you get
One clear answer to the budget question you're facing.
You bring the decision: renew a lead vendor, cut a channel, or set next year's budget. We use your own lead and sales records to answer it, and tell you how confident we are.
The answer
A clear recommendation on your question, with a stated confidence level.
Cost per signed job
What each channel really costs per job won, not per lead.
Funnel check
Where leads drop off between first inquiry and signed contract.
One-page memo and review call
What to do next in plain language, plus 30 minutes to walk through it.
Case study
One lead channel cost 5.6× more per signed job than the rest.
A Texas design-build firm with eight lead sources wanted to know which ones turned into signed clients, and whether what they paid Angi was worth it. They dropped it, avoiding about $24K a year in projected spend.
1 in 153 vs. 1 in 32
Angi signed 2 of 306 leads (0.65%). Other paid sources signed 3.17%. Too large a gap to be chance.
$55,358 for 2 jobs
18% of the firm's marketing spend went to a source that produced under 4% of its signed clients.
Still 1.8× at best
Even at Angi's most optimistic plausible signing rate, a signed job still cost about $8,860.
One firm's records, January 2024 – April 2026. Results vary by firm, market and how leads are handled.
How it works
Fixed price. Your data. Answer in 2 weeks.
Step 1
20-minute call
We confirm the decision you're facing, what you spend, and that your records can answer it.
Step 2
Send your exports
Lead and sales records from your CRM or spreadsheets, plus monthly spend by channel.
Step 3
We trace every lead
Each lead is linked to whether it signed, then channels are compared on cost per signed job.
Step 4
Memo and review call
A one-page recommendation and a 30-minute call to walk through it and plan next steps.
Who it's for
Built for home-improvement firms with real marketing spend.
- Remodelers, design-build firms, kitchen and bath companies, and replacement contractors (windows, baths, roofing, siding)
- Roughly $1–7M in yearly revenue
- Paying for at least two marketing channels
- At least 12 months of records showing where each lead came from and whether it signed
- Facing a real decision now, like renewing a lead vendor or setting next year's budget
Records don't show lead source or outcome? Start with our $500 tracking setup so you have clean data for an audit later.
Independent by design
We don't sell marketing. We judge it.
- No ad management or monthly retainers
- No commissions from any marketing vendor
- No software subscription to sell you
- Never a recommendation for a marketing service our founder has a stake in
Our only job is to tell you what your own numbers say. Read our independence policy.
Price
$1,000
Pilot price for our first clients. Half up front, half on delivery.
Turnaround
2 weeks
From the day we receive your data.
Pays for itself
1 quarter
If the audit stops one wasted quarter of ad spend, it has paid for itself.
Budget season
Setting a 2027 budget or renewing a lead vendor?
Get a fixed-price answer on which channels produce signed jobs, in 2 weeks.